Sunday, September 14, 2014

10 Years - 10 Best Helios Images - (#9) Countdown

All Rights Reserved
©heliosimaging
Model: Denielle Aduba
Technically speaking, this image has so many flaws. The lighting is dynamic but hugely flawed. The clarity and sharpness isn’t as precise as it could be. The shadows are clipped and it is over-processed. Yet, based on reviews, comments and critics from over five websites and blogs in conjunction with our assessment, we’ve selected it as Number 9 out our top 10 images over the last decade.

It’s over 5 years old but this photo shoot still produced more keeps than any other photo shoot we’ve ever had. That’s not to say that those images came from just a few looks. Nevertheless, we had a enormous amount of keepers. It was our first foray into expanding “production value” (more on PV later) for all of our photo shoots. We began to spec the makeup, the hair as well as develop styling for wardrobe itself. We built a set of sorts and seemingly floating platform. We included props and special fx. It was our earlier realizations that to insure consistent quality that we needed to take ownership of the entire look and that meant full styling autonomy. 

We also experimented immensely with gels. We knew the look we wanted and we went for it in what we conclude as having above average results even for a technically flawed image. We’ve found that most of the best images throughout photographic history need not be technically perfect. In fact, the most famous ones are not. Even so, they set an atmosphere. They tell a story or exude a feeling and stir emotion. We wanted a beautiful ethereal and floating feeling as made possible with the fog and gels. The fashion need not be designer threads at the time but it needed to be relevant and appropriate. 

I recall thinking when she arrived that this model was the most beautiful young woman I’d ever seen to date. Even without my knowing at the time, she set the physical benchmark for everyone we worked since I’d first seen her. In my naivete I thought, this is what every model should look like. Not to say that beauty doesn’t come in all body types. It is simply to say, that she was intoxicatingly attractive. Ironically, she was not technically a model but more a passive model enthusiast with some latent interests in modeling. But she responded excited to the invitation made to her by who was to become my chief stylist.

Denielle began the shoot quite shyly and timid. After a time she slowly fell into the role with ease. While not having nearly the level of experience of models we would later have the privilege of working with, she did very very well. It would be such a shame to see such potential wasted. 


We went on to work with Denielle once more but as they say, “It’s Never As Good As The First Time.” Even so, we love that she chose to work with us. 

No comments:

Post a Comment