Sunday, August 23, 2015

Challenge Your Expectations

We love challenging expectations. I believe it's one of the things that makes us unique amid a sea of other visual artists. So often are people told what they can't do. Societal norms often runs contrary to what a person wants to do and the way they want to look. This is why often times when we photograph someone it's in a different direction and done in a different way than anything they've ever done before. 

When we look at a prospective model's port, we look at not so much of what has been done but mainly what a model or client hasn't done and why. Then we show that person what they're really capable of when those self imposed and societal limiters are removed. That's why we believe that when you go thru a port post-Helios it's easy to identify what's one of ours. It will stand out in style, in genre, in lighting and overall mood. If we're lucky the model or client will be empowered beyond belief and they will never accept being told what they can't do or shouldn't do. 

For years we've heard gorgeous fearful people say that they're too old now when all evidence suggest that they want to try. We've heard women say they're too wide or too slim or that they're not photogenic. We've heard men say they're not tall enough. We often heard I don't do lingerie or swimwear because they're too trashy or too vulgar. More often than not they'd convinced themselves it wasn't appropriate because they were fearful or they're husband or wife was afraid. They had convinced themselves that they didn't look like everyone else in these magazines. They'd never had someone take the time and accent their strengths rather than focus on their stereotypical and alleged weaknesses. Then with a careful eye we show them what they can do. We perfect just the right look, style and pose and make what they thought we flaws beautiful alluring attributes. Then they realize that the next day kids still go to school, the sky is still there, the Sun did not fling itself from the sky and that the world keeps spinning as it always has. They are the only thing that has changed. They're more confident, empowered, strong and as relevant as they have always been and they walk away feeling powerful and when they see themselves for the first time in this new way, it's thru tears, gleeful gasps and often times around family and friends. When the best friend says, I want to do this or I wish I was brave enough to try this. That once shy, once afraid new model or client of Helios replies, "you can if you trust the right person and believe in yourself."

Thru style, taste, quality, appropriateness and imagination, anything is achievable. 

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