Showing posts with label portfolio mistakes. Show all posts
Showing posts with label portfolio mistakes. Show all posts

Wednesday, July 27, 2016

Rejected! The Worst Portfolio Bio Mistake

Earlier this very morning I was going through the portfolio of someone that gripped my attention. 6’1” tall. In my opinion, her height simply makes her all the more striking. Height is my thing. She has a gorgeous lean figure, poised and nearly ivory skin with a physique reminiscent of the perfect stereotypical high-end runway model. I went thru her port images first and by any measure they were good; very good but not quite great. Not in their entirety anyway. It was like mediocre mixed with fantastic; light on the latter. But that’s a subjective thing. One person’s okay is another’s perfect. Then I read her self-written bio and profile information. That is when my fascination ended.

Word to word, sentence to sentence and paragraph to paragraph made me think that working with her is just a terrible idea. It was a novella of all the things she “MUST HAVE,” and things “SHE CAN’T OR WON’T DO” and how much money she has to make for it to be “WORTH HER TIME” and “YOU MUST SIGN MY WAIVER.” Who in the hell is this person was all I thought? She’s good but not THAT good. The entire novella full of vanity and conceit. All of it was negative, red light, STOP, WARNING, DON’T GO THERE and I wanted nothing to do with it. She felt entitled to these insane demands. You would think that a person making demands like this portfolio could stand up to a more critical eye but it doesn’t. If offers promise and potential but not stellar, mind blowing extraordinary work indicative of a fashion diva. 

It’s amazing how one’s attitude and disposition can change a person’s perception of them. I had even directed a stylist to her pictures and after briefly speaking with a stylist about her we decided to take an even closer look. What started off with me hovering over my email send key to invite her to a meet as a candidate for a special project we are working on; a project that could very well lead to big things and great exposure for her, ended with a cancel. But as always, we paused to read what she had to say about herself. Wanna know about someone? Just read about what they’re saying about themselves and see how much unwarranted vanity shines thru. It was the greatest professional turn-off I’ve ever read. EVER! I don’t care what she thinks she looks like but she should have made sure her port could withstand all the bullshit she was throwing around. Hey no one is perfect. But suddenly, she just didn’t look that great anymore. All the potential we had for her evaporated. Then we start noticing flaws and blemishes. Then you think you see poor styling choices for her frame and how bad her teeth are or the hair with split-ends because she dyes too much. It’s a horrible thing to say about anyone because some of it may have just been our minds trying to cope with her horrible bio. A bit of it may have been imagined but you do start to notice things about a person when they open themselves up to more scrutiny. However, in our defense, she coins herself a model and scrutiny is just part of the biz.

One of the most damning things we read was “I must approve all images before they are released and you will be made to sign an agreement to my rules before the shoot starts.” We were floored. Who the hell is this person that would have the audacity to tell me what I will do and won’t do with my own images? I find it curious that anyone else would ask to approve images before they are released. I don’t mind going thru the shoot’s images while the model is there. In fact, I rather enjoy it. In totality these unjustified demands from this model makes her not a person you want hanging around after your session. She is not a creative director of a magazine or even a fashion writer or art director. She is there to model and nothing else. How about this? How about she just not take any images that she would not want released. Or maybe just do selfies because then it’s always perfect and the way she would want them to be every time. Problem solved. For example, if you don’t want nude images of you released to the Internet for all to see, how about you just not take any nude images that may be put on the Internet. Or perhaps she needs to simply better vet potential photographers, stylists or makeup artists. 

I don’t know her history but I don’t know of any reputable photographer that would grant such rights - for a now what seems to be, a second rate candidate. Photography is about creative freedom with or without a financial imperative depending on your business model or why you do it. Why would anyone bottleneck that freedom? She just seems to be one of those people that you are never going to please so my advice is that any photographer, makeup artist or stylist that still chooses to work with her despite every single sign to STAY AWAY is this - Pay her! Pay her because once the pictures are taken, you owe her nothing; no pictures, no follow ups, no input no nothing. The payment is the agreement should she choose to take the job and draw up a legal contract to that effect. She has zero say on anything because the money she takes is it. Of course, you can negotiate other solutions but that’s usually how paid shoots are supposed to go. Sign here. Snap snap. Pay. Thank you and goodbye with an understanding that you may or may not ever hear from me ever again. Sometimes it’s the best way with such people you just absolutely have to work with or want to work with. 

I’m not the only creative that feels this way about certain people. I’ve spoken with several photographers who much rather pay outright than have to deal with anyone again. They own the images anyway but they feel it’s just a much better solution to not have to deal with potentially overly needy talent. Services Rendered. Service Paid. Easy! After reading this person’s profile, we don’t even want to pay her or trade or anything. It’s just bad bad bad all the way thru. 

It is regretful despite all that. She is wonderful if in nothing but physical stature. We will not take that away from her. She is also comparatively very attractive but that’s where it ends for us. It’s just not worth it. We encourage anyone and everyone to take care of what you say. Write about what you want to do and not bragging so much about what you’ve done. Keep it simple. Make yourself agreeable and easy to approach. If you have demands (everyone does), keep them straightforward and simple. Make sure people understand how and why these things are important to you with a phone call, an email or preferably meeting them in-person. 

Our only regret is that she will likely never read this. She will never learn. We’re not sure how she stays busy or working but we hope she is doing well in her modeling. She claims to be signed and maybe her agency is feeding her this madness. We’re just not sure. If they are they’re just turning people away from a potential very fruitful and beneficial career. Despite what happens she will not be working with us. Email Draft Pending… DELETE.

Monday, March 30, 2015

5 Mistakes You're Making With Your Portfolio

5 Mistakes You’re Making With Your Portfolio

If you’re out there in front of the camera or behind it and just having a bit of compensation free fun then who cares, this will not apply to you. But if you’re serious about how your port is perceived, if you’ve devoted time to even having a port, then you owe it to yourself to understand how it might be perceived when these common mistakes are made. 

1. Too many selfies. If you’re serious about your port (meaning you really want to attract and land some high quality assignments or attention) dispense with the selfies. Put them on your Instagram Page, your Facebook personal account or whatever is being used to house your casual going ons. But a professional account or any page where you’re trying to bring in quality collaborations, you’re not going to get them with selfies. Sure, I know you want to show clients and other potentials your casual fun loving side. Trust me, they’ll get that when they meet you in person. The port is your resume and your first chance to deliver what you’re about and what you’re capable of. You will not be landing any big fish with selfies today.

2. Too much of a good thing. It doesn’t matter how hot you look in that dress, showing 15 different variations of smiles or poses in it will get you laughed at. It demonstrates a gross ignorance of the process of selection on the publishing and booking side. Agencies and booking agents want to see one and at the very very most two images of that dress or blazer you’re so proud of. If you’re booked for a job, they’re likely looking for one image of any given look (two tops if it’s catalog work) to sell or advertise what they need to. To land the big fish you need to understand the industry and the selection process of advertising and publishing. STOP WITH THE SERIALS of that same jacket, in that same scene with little to no differentiation between the shots. Even a catalog will show two maybe three of the garments they advertise so that you get a good viewing of the overall look, one closeup for detail and perhaps (very rarely) a third showing it in the context of use such as a lifestyle scene. Lose the serials. Even the best look can get boring after the third pic.

3. Too much emotional attachment. I know you really really love that designer. You’ve seen his or her work everywhere. Plus you have met them and have a deep friendly connection. You’re pretty much pals. But it might stand to reason that their particular garments do not suit you. Bad colors, poor fit and just cuts unflattering to your body. It doesn’t make you any less of a model or them any less of a designer. It just means it’s not for you. So while you might absolutely love that skirt in your port, to the unbiased eye it a horrible horrible fit. It makes you look plump, or anorexic, or just plain wrong. It also extends to photographers as well. You love this model. She’s easy  to work with, professional, always on time but the pics kinda suck for some reason or another. It’s not her. It’s not even you. It’s just poor creative chemistry but you really really like her cause “she’s good people” you say. Change the nature of what you’re shooting or move on and get it out of your port. 

4. Too much randomness. No direction. No clear objective. No clear path of what it is you’re trying to achieve. It’s great to have variety but you risk being a jack or jill of all trades and a master of none. I understand. You want to give yourself the broadest chance of being discovered. Look I can do all sorts of looks. Let me be honest with you, it doesn’t work that way. The same way you have to tweak your resume for each individual job you want, you have to tweak your port for each assignment you want to book. Some of the most popular models in the world all said their agents literally ripped out over half of their port pages and started from scratch because they were all over the place. Do yourself a favor a narrow your path and focus on your strengths. You’ll be better off and you’ll thank me later.

5. Too much of the same crew. You love your stylist. You adore this model. You want this photographer to shoot your entire port. There is absolutely nothing wrong with that. By all means, do what I do and come back to them as often as possible for your more ambitious creative projects. Yet, when building your port which may include credits, you would fair best having some personnel differentiation. It proves you can work with different people in different circumstances. It also proves you can step outside of your comfort zone. When I see 10 out of 15 pics from the photographer in a model’s port I cringe. It tells me she’s absolutely brand new with zero experience and that this photographer may be the only one they’re comfortable with thus far. Not to say that he or she is but it implies same. It may also suggests you don’t get along with people or that you’re shy and unwilling to branch out. It’s a deal breaker.