Buying to Size: Why Shopping for Clothing is Increasingly More Difficult

Here is a fashion shopping tip for the holidays. Did you know that there really isn’t a hard baseline clothing size scale? It varies depending the on manufacturer. Generally, the higher end the designer the smaller the size. In theory, a size 8 may be more like a size 4. On other other hand a lower end discount store’s clothing size 8 may be actually a size 12. 

Unfortunately, clothing sizes are used more like a marketing tool to attract specific buyers.  Studies prove that feel better about buying a brand and more of it if you think you’re smaller than you actually are. Retailers that market to a younger crowd or a more brand and fashion conscious crowd is likely to be smaller. Consider why it is that you love the brand of clothing that you do. We delve more into this in the next Issue of Sircus Magazine.